How to Optimize Google Plus for
Your Business

In the event you have been using other social networks in favor of Google plus, your business could be missing out on some important benefits. In the last few years, the network has undergone some major updates. And this includes the way it helps businesses connect with customers and prospects, and increase their web presence.

Optimize Google plus

First of all, we'll explain how to optimize Google plus for your brand. In particular, this guide will offer you a quick primer on all you need to understand about this social network.

Unlike other networks, it has a significant impact on SEO and search traffic volume.

Here’s why you need to pay attention:

Local Search Results

Google+ Pages for businesses are now managed through Google My Business, a platform that makes it easy for customers to find and connect with your company. Especially, the platform uses Search, Maps, and Google+ to make your brand more visible in local search results. For example, when I search “Coffee Shops in Lausanne”, Google plus listings appear at the top of my search including all of the relevant information:

Screenshot via Google Search.

If you are hoping to make your company more discoverable (and easy to locate geographically), Google has handed you the tools you need on a silver platter. In fact, it pays to be at the top. According to a study from Search Engine Journal, websites that show up on the first page get 54.8 percent of all clicks from users.

Long-term SEO Value

Google plus remains a key part of brand visibility and organic search rankings. The lesson? Optimize it for your target audience and sign up for Google My Business.

Influence Over Potential Buyers

Google plus accounts are required for customers to leave reviews. That means anyone that does business with you can share their experience. And then you can use those business reviews as a way to get more credibility, increase your organic search ranking, and influence potential buyers to check you out over the competition.

Learn More

Lux Inbound is a leading digital marketing agency located in Lausanne, Switzerland. In particular, we provide a full-range of digital marketing products & services. Overall, these include local internet marketing, advertising, SEO and inbound marketing, SEM, social media management, and web design & development. Moreover, our services are directed to multiple business types in various industries, from SMBs to enterprises and partners. Most of all, we understand sustainable success in web marketing and are dedicated to helping you succeed online.

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