More than 6 out of 10 people have a smartphone.

These small devices are now part of our daily lives, both personally and professionally, primarily through mobile applications.

Mobile apps are multiplying, and their usefulness is more and more evident in managing our daily life. Hence, any business must ask itself the following question: should we launch a mobile application?

There is no definite answer, and the decision to develop an app must be carefully considered. However, several good reasons should prompt you to consider creating a mobile app.

1. Direct Contact with Your Customers

Thanks to a smartphone application, there is no need for an intermediary! You are in direct contact with your existing and potential customers.

Unlike the Internet or social networks, which put you in constant competition with other players in your industry, the mobile application offers direct contact with your customers.

Depending on its nature, the application can also be a gateway for your prospects. By market awareness of your app, you make potential customers want to know more about you and to use your paid services.

2. Low-Cost marketing

No more costly advertising via traditional communication channels or 4 x 3 signs posted in the streets:

Mobile marketing even allows small businesses to promote themselves without investing vast amounts of money.

Providing the same value as word of mouth, and as effective as a large-scale marketing campaign, the development of a mobile application reaches a broader target audience, while remaining accessible financially and technically.

3. A Clear Target Market that Get’s Results

The mobile app is aimed at potential customers who are already targeted and known.

By respecting the codes of mobile applications (updated information, regular and brief push notifications, development of new features, etc.), you are sure to capture the attention of your prospects. Also, an interested and captivated customer has every chance of becoming a lifelong customer who completes the purchase or renews it.

4. Presence Without Intrusion

A smartphone application is utilized as soon as the user feels the need. They can choose to receive notifications, but it is not mandatory. Thus, the mobile user does not even perceive this software as a marketing tool.

This method of communication and loyalty is not intrusive in the life of the client; it only brings added value. The user perception of your business is, therefore, positive. At the same time, you strengthen your confidence in your industry.

5. An Evolution that has Become Necessary

Social networks and mobile applications have become real benchmarks in terms of information and communication.

By developing a mobile application linked to your business, you show that you are trendy, that you can adapt to the lifestyle of your customers.

Indirectly, this affects the image of your company: you become a modern brand, capable of meeting the new needs of its consumers.

To be at the forefront of fashion, also think of Progressive Web Apps, new generation apps that require no installation.

We could have added to this list the 6th advantage: the ease of developing a personalized mobile application perfectly suited to your needs. Provided you call on a specialist at Lux Inbound.