User Experience: 10 Tips for a Better Mobile App
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User Experience: 10 Tips for a Better Mobile App

Jayson Lux Inbound Mobile Apps

Focus on our 10 best practices to apply when developing mobile applications.

The development of mobile applications is taking a central position as the concept of mobile first emerges. Implementing best practices for mobile design is key to your apps success in different apps stores and being used frequently. These 10 tips can help steer the development process toward a more successful user experience.

1. Keep the responsive design

Applications should be compatible with a wide range of devices. Consumer choice dictates automatically that a certain percentage of the market will deem the latest platform a success, regardless of its popularity. Android has seen its heyday, just like iPhone. This is why it is essential when you develop to think about different media and their characteristics, unless your company specifically targets a set of users. Examine and manage all possible problems that come into play for different devices.

2. Try the iterative design

Iterative development involves the use of information from evaluation methods, such as user testing. Iteratively develop a User Interface to create responsive and attractive applications for specific demographics. It’s also a way to learn valuable lessons for future design projects. Another way to get practical information from real users is to add a user behavior analysis solution to your application. This will help you understand how users are using your app.

3. Make it simple

We are all aware of the acronym Keep It Simple Stupid (KISS), but why is it so popular in UX design? Many customers prefer a minimal design because multiple tasks can be performed with a simple user interface and fewer steps. For applications that require a lot of visuals, try optimizing images to minimize loading times.

Source: Shazam

4. Test with users

The designers have many test methods to help them make choices, however, including users has become a standard in the industry. And for good reason, the ergonomic and effective design benefits are numerous. The main advantage is to be able to correct defects in an early stage of development. This saves costs and efforts involved in the overall development.

5. Be visual

An intriguing mobile design is very visual with an excellent color scheme to boot. Unlike real visual art, a variety of colors, textures, and compositional elements will not achieve any purpose in the quest for UX. Nobody wants an application containing only heavy text. Especially since phones are not the best interpreters of texts, the design of heavy content will be dissuasive. The striking visuals also keep users engaged, encouraging them to come back for a quality interactive experience.

Source: Smood

6. Consistent updating according to security issues

Security and compliance needs can be a major impediment to the flow of development. Accessibility issues can be avoided by consulting the back-end team, often more aware of how to avoid data breaches. Although compliance is easy to plan for each year, security issues require consistent tracking.

7. Keep the needs of the market in mind

Marketing applies to all industries, and this includes application development! It is important to understand your customers. To do this it is advisable to create and  use case studies  for your target audience who will be using your application. All sorts of factors come into play here, so research based on the focus of this particular application is important. Users want a personalized touch that shows developers have paid attention to their needs and interests. Developers can use heuristic evaluation with usability testing to create an attractive user interface. The only common argument is interactivity. Interactive applications will never fail to offer visitors the best user experience.

8. Follow the guidelines

Even if you are experimenting with navigation and user interactions, you must consider the current standards. Developers who implement the UI design musts absolutely focus on the basic features. This is important for offering apps in different apps stores. The Apple App Store and Google Play Store will review apps via this criteria.

9. Ergonomic information vs web design

Responsive website design is not like designing an app. If websites assume that users can search for what they want or navigate elsewhere, applications are designed for users who will be more proactive once the app of choice is downloaded. Personal connections and interactivity rely on the dissemination of appropriate information, good design and public knowledge. The goal is to deliver relevant information, including instructions or essential information so that they perfectly match the visual design first, without much flaying of the graphic design.

Sources: Shopdrop

10. Keep an eye on trends

The world of development is always evolving. There are new ways to create different looks and designs based on new technologies, as every developer and designer probably knows. Staying abreast of new trends can help application designers build new ideas step-by-step, while remaining close to new users and new markets.

Leave epic mobile app UX design to our our specialists at Lux Inbound!