7 Ways to Leverage Pinterest for Your Small Business

Pinterest for Business

Pinterest is an image-based social network which focuses on the power of visual images. Since this network is so different from its counterparts (Twitter and Facebook), a whole new set of best practices and rules should be taken into account. Thus, researching how other small business owners are using Pinterest for business is vital to learn how to use Pinterest to promote your business and get the most value out of it.

Pinterest to Promote your Business

Are you a small business owner? Then, learn how to use Pinterest to promote your business.

1. Promote Your Products

One of the most obvious reasons to use Pinterest for business is that you can share images of your products. If you sell physical products, you can share photos, with different variations of colors and styles. Also, you can post photos of your customers using your products.

As a way to designate a pin as a product, add a price together with the dollar sign (i.e., $1) in the product's description. Also, this may allow web-users to access the gifts section.

2. Feature Your Blog Posts

In particular, bloggers are using Pinterest to highlight their blog posts and create visual directories of the content they publish.

In order to do that, you need to use graphics and/or photos on your blog. That way the network knows the right image to pull in when your post is pinned.

3. Share Videos

Video promotion works the same as blog promotion... except that you can embed your videos right into Pinterest! As a matter of fact, we all know that online videos can be very powerful for small business owners. Thus, using Pinterest for business is a great solution to post animated promotional or informational videos.

4. Conduct Market Research

Now, it is time to take a glance at what happens after you've pined something. In particular, are people liking it or repining it? And are you really getting new followers? Have a look at the profiles of the web users who have interacted with your pins. Namely, you'll see who they are, what they do, and what other interests they may have. In fact, this is a great approach to tailor the content you will pin in the future.

5. Create a Space for Collaboration

Additionally, using Pinterest for business can also be a group activity. For example, you can designate boards to be collaboration spaces, add contributors for discussions and group pinning as well. In general, this is a very effective method to enable your team to brainstorm, share ideas and learn from each other.

6. Expand Your Website

Your activity on the network doesn't have to be self-contained. It's possible for you to use Pinterest for business to build on other online marketing activities you're doing in your business.

7. Highlight Clients, Colleagues and Others

Although your main goal may be to promote your business and drive traffic to your website or blog, you should also consider creating boards that highlight great images, content and information from others.

One way of doing this is by pinning a number of images from a number of different resources. Moreover, you can also create general boards that appeal to your target audience.

Learn also how to optimize Google plus in your business.

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